We will be sitting down with Pete Neubig to join NARPM Radio this week to share the story behind ClearLead Digital — why we launched it, who we serve, and how we’re helping property management companies grow their businesses online.

During the conversation, we will talk about:

• The gap we saw in marketing for property management companies

• How ClearLead Digital helps PMs generate leads they actually want

• The changes in online marketing every PM should be watching right now

• Why understanding your audience is more important than ever

It was a great opportunity to pull back the curtain and talk about what drives us and where we’re headed. We’ll post the episode link as soon as it drops so you can listen in.

Alex Zweydoff, RMP®, will be taking the stage at the Florida State Conference to lead a session on Legislative Advocacy: How Property Managers Can Influence Change.

This talk will cover:

• Why legislative advocacy matters for property managers

• How to engage with lawmakers and local officials effectively

• Real examples of advocacy leading to positive change in the industry

• Practical steps PMs can take to make their voices heard

It’s a timely and important topic as legislation continues to shape how we operate in the property management space.

Tamara Mon Louis is leading this session is designed to help property management professionals take control of their digital marketing by understanding what truly drives results. We’ll break down the key metrics that matter, beyond vanity stats, and how to translate those numbers into actionable strategies. You’ll learn how to evaluate your current digital efforts across SEO, ads, social media, and email marketing, and determine whether your agency or team is aligned with your business goals. We’ll also touch on common reporting traps, how to identify when you’re being “talked at” instead of collaborating with, and how to ensure your marketing supports core business objectives 

You’ll leave with a simple framework to measure performance, sample questions to ask your agency or internal team, and clarity on how to align digital marketing with the outcomes that matter to your business.